Alpine Ontario & Sporting Life Secure New Partnership

MEDIA RELEASE 

Collingwood, ON (September 27th, 2018) – Alpine Ontario Alpin (AOA) is pleased to announce a new partnership with Sporting Life through to the end of the 2020-21 race season. The new agreement will mark the continuation of a long-standing partnership that started over 30 years ago. In exchange for financial support, technical contributions and in-store support, Sporting Life will continue to service the AOA membership with its Sporting Life Blue Card, which includes a 10% discount. Sporting life will also be branded on the Ontario Ski Team and SOD Ski Team apparel and on all AOA digital communication platforms.

Bill Reeves, Manager of Partnerships & Events at Alpine Ontario comments, “We are delighted to be continuing our long-standing relationship with Sporting Life!  They have been a significant contributor to ski racing in Ontario and this latest chapter again signifies their commitment to AOA and our Vision to become the premiere Province in Canada in the development of athletes. Alpine Ontario members can look forward to the same great service in store, or online with all their equipment, apparel and service needs. 

Jean Paul Corbeil, Director of Marketing & Advertising at Sporting Life comments, “Our heritage comes from winter and our DNA is rooted in skiing.  For as long as we have been around, the importance of supporting young athletes in ski racing has become part of the fabric of who we are and continues to do so as we expand across the country. We wish all the athletes, coaches and families a fantastic season.”

AOA members can find Sporting Life stores across Canada including six in Toronto, one in Ottawa, one in Collingwood, two in Calgary and one store opening in Montreal this fall and Vancouver in 2019.  The Sporting Life Blue Card is valid in all locations.

Worried you might not get a blue card??? Be sure to sign up for AOA today by clicking here to guarantee your card arrives this Fall!

So you don’t have kids in Ski Racing and you are worried about not getting The Blue Card? No problem… Click here and you can join Alpine Ontario as a “General Member” and still receive The Blue Card and all the other great benefits that Alpine Ontario and our Partners provide!

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About Alpine Ontario (AOA)
AOA is the provincial governing body for the sport of alpine ski racing in Ontario. Alpine Ontario’s newly refined mission is to provide leadership and structure for high quality, sustainable and affordable programming and to communicate the competitive, recreational and lifestyle benefits of ski racing to the community. AOA represents four divisions, 40 member clubs, and over 5,000 active athletes, coaches and officials (volunteers). AOA coordinates several successful programs across the province and continues to foster the development of “state of the art” ski-racing programs from the grassroots level to the elite level.

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