AOA Hires New Executive Director

Alpine Ontario Alpin Announces New Executive Director
Bill Reeves of Collingwood, Ontario to Lead Organization

COLLINGWOOD, ON (April 25th, 2019) – Today the Alpine Ontario Alpin (AOA) Board of Directors is pleased to announce that Bill Reeves will be taking over as the  Alpine Ontario Executive Director effective June 1st. Bill is currently employed at AOA as the Manager of Partnerships and Events and has been with the organization for just over a year.

Bill is originally from Toronto but has made Collingwood his home for the last 12 years along with his wife Jane Patrick and their two young sons Jack and Eddie.  Over the years Bill has followed his passion for skiing to many different destinations but now he and his family happily call Devil’s Glen Country Club their home club.  Bill’s past employment as a ski instructor/coach and his experience working in management for speciality ski retailers, coupled with his role as a sales representative for top ski brands such as Fischer and Nordica have given him a very broad perspective of ski racing and the sport of skiing as a whole. Bill attended Humber College in the Ski Resort Operations and Management program, graduating in 1997 and is a Level III instructor and Level II coach.

Most recently Bill led the way as the Event Chair of the very successful 2018 U16 National Championships in Collingwood, Ontario and has led the recent charge in AOA’s partnership and fundraising programs by creating more opportunity and value for corporate sponsors and donors alike.

 Reeves comments,  “I am very excited and extremely grateful for the opportunity to lead Alpine Ontario as the incoming Executive Director.  The organization has made great strides throughout the province in recent years both operationally and athletically and I am looking forward to working with the great coaches and staff at AOA as we look to continue providing the best opportunities and services for our athletes and membership!”

The search process took four months and included several key members of the AOA Board of Directors including Chair Mike McTaggart and Linsey Ferguson.  In addition, AOA member Barbara Lockhart assisted the search committee throughout the process assisting with screening and independent feedback.  Barbara has extensive experience working with PSOs and in professional searches. In total over 60 candidates applied for the position. A stakeholder interview process was completed including talks with key head coaches, division leaders, sponsors, donors, parents, former athletes and administrators.

On behalf of the AOA board, I would like to thank all the stakeholders who participated in our outreach process and gave us feedback. While we will all miss Scott’s passion and the amazing work he has done over the past six years we are excited to work with Bill and continue to develop the sponsorships and partners he has been bringing to the table this past year.” Mike McTaggart, AOA Chair said.

In addition to leading the 40+ ski clubs in Ontario, Bill will oversee the office staff of seven employees, up to 10 coaches,  approximately 10 corporate partnerships and all relationships and reporting required by the Ontario Government as a Provincial Sport Organization. AOA has a very ambitious fundraising platform approaching $600,000 which is largely made up from corporate partnerships. These funds predominantly support the high-performance programs including the Ontario Ski Team, U19HPP and U16HPP.

In order to achieve a smooth transition, Bill will spend the month of May working alongside current Executive Director, Scott Barrett before his departure on June 1st.


About Alpine Ontario Alpin (AOA) 
AOA is the provincial governing body for the sport of alpine ski racing in Ontario. Alpine Ontario’s newly refined mission is to provide leadership and structure for high quality, sustainable and affordable programming and to communicate the competitive, recreational and lifestyle benefits of ski racing to the community. AOA represents four divisions, 40 member clubs, and over 5,000 active athletes, coaches and officials (volunteers). AOA coordinates several successful programs across the province and continues to foster the development of “state of the art” ski-racing programs from the grassroots level to the elite level.


For more information:
Kristin Ellis
Communications Manager
Alpine Ontario Alpin