Mackenzie Investments – Top Peak, the 2021/2022 season and why investing in the ski community matters
Known for their dedication in giving back to communities and championing inclusivity, the power of sport, and investing in our ski communities both on and off the hill, Mackenzie Investments continues to be a valued partner of Alpine Ontario. In this edition of RACELINE, we had the chance to sit down with Alyson Fuller, who is the Director of Sponsorship and Community Engagement with Mackenzie Investments and an avid fan of the slopes. She shares a keen love of skiing, something that she’s enjoyed from a young age and gives us the inside scoop on what Mackenzie Investments has in store for this season! A little hint: Top Peak is back!
Born and raised in Ontario, her winters were chock full of days out in the Laurentians, carving out her love of skiing. Now, she works with some of Canada’s top ski athletes like Olympic Silver medalist Brittany Phelan, who Mackenzie sponsors and is incredibly proud of her achievements and partnership.
Her days working at Mackenzie Investments perfectly combines her zest for skiing with her career. The great thing about skiing overall is that it’s a great way to connect with friends and family while doing something healthy and enjoying the outdoors. Mackenzie has been a sponsor of skiing for more than 20 years in Ontario and continues to build on that legacy by supporting athletes from grassroots to the Olympians while investing in the future of our sport.
Mackenzie Investments has always believed in investing in surrounding communities. “Whether you’re an avid racer, a fan cheering from the sidelines or just learning the sport, we love seeing how invested communities are and how this brings people together on and off the hill,” said Fuller. “We value our partnership with Alpine Ontario and the support it provides young aspiring ski racers.”
This season, Top Peak is back! You can expect to see Mackenzie back with a light activation due to the ongoing pandemic. “We will be at select ski hills across the country with our infamous ski buffs and encouraging people to sign up and participate in year two of Mackenzie Top Peak,” added Fuller. “And watch out for the golden buff this season! As we distribute them, we have several ‘golden buffs’ where you can win a $500 RESP or RRSP.”
Top Peak is a program built to challenge Canadians to show us how invested they are in their communities. And in turn Mackenize will invest into the winning community with $50,000. Registration opens December 27th. Additionally, clubs can expect an email from us with more about the program and a step by step on how to register and encourage sign up and participation.To learn more about Top Peak and how you can enter, please visit mackenzietoppeak.ca!
Mackenzie Investments is a leading Canadian investment management company with more than one million retail and institutional clients. The firm is an Alpine Ontario Premier Partner and has been a proud supporter of Canadian snow sports for more than 20 years, investing in athletes and para-athletes from young amateurs on the hill, to Olympic and World Cup champions competing on the world stage.