Alpine ON Air
Alpine ON Air
AOA #5 Team Larisa
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This week’s guest has a history that is tough to fit into a nutshell introduction. Larisa Yurkiw has had a whirlwind ski racing career that launched her from Owen Sound, Ontario to the top of the World Cup circuit and the Olympic Games. Just under a year ago, after her best season yet, Larisa made the decision to pivot from professional ski racing for the sake of preserving a healthy body long-term. I say pivot, not retire, because since then she has actively sought out new challenges for herself including completing an MBA, expanding her public speaking business, and being a host on S-Media’s Ski TV. Larisa shares how she has coped with this transition, how her identity has been shaped, and where her entrepreneurial spirit came from.