Road to the OCUP Finals presented by Pizza Pizza


Alpine Ontario signs on new sponsor Pizza Pizza
Launches ‘Road to the OCUP Finals’ presented by Pizza Pizza

COLLINGWOOD, ON (March 8, 2017) –– Alpine Ontario Alpin (AOA) is thrilled to announce a new partnership with Pizza Pizza and the launch of Road to the OCUP Finals presented by Pizza Pizza, March 10-18. The partnership involves promotion and support for the two season finale events; the AVIVA U16 OCUP Finals at Searchmont Resort in Sault Ste. Marie March 10-14 and at the MACKENZIE INVESTMENTS U14 OCUP Finals at Camp Fortune in Gatineau, Quebec March 15-18. In total more than 500 OCUP level athletes and their respective coaches and families will be participating in these ski races. Perhaps the most exciting aspect of this partnership is the actual ‘road trip’ portion of the agreement, with AOA touring a Pizza Pizza branded RV to both OCUP Finals.

AOA Executive Director Scott Barrett explains, “We are excited about this new partnership with Pizza Pizza and their creativity in building a program with us so quickly for the OCUP Finals. We had envisioned an actual road trip to get us around and the idea of an RV came to mind where we can fit all the sponsorship activation gear, allow the staff to work plus provide accommodations. We quite literally will be slope side meeting and greeting the members of this great sport in two of the four AOA divisions.” Barrett continues, “I’m excited about additional projects next season that can further benefit AOA programs and enhance Pizza Pizza’s brand exposure.”

Promotional activities planned for the OCUP events include daily award presentations, presentation of the overall Pizza Pizza Cup trophy (note, this is different from the overall series winner that will be awarded the Mackenzie Investments U14 OCUP Series Trophy and Aviva U16 OCUP Series Trophy); Heritage/Alumni spotlights; daily Pizza Pizza video interviews, Volunteer Appreciation parties, BBQs, parent information meetings and free pizza for a year for the overall series winners and the provincial champion.

“Supporting local sporting events and the communities that we’re in is important to us and a big part of our culture at Pizza Pizza,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “We are excited to be partnering with AOA on the OCUP Finals for the first time and look forward to connecting with participants and spectators in a fun and engaging way.”

About Pizza Pizza Limited
For 50 years, Pizza Pizza Limited has been guided by a vision to provide the “best food, made especially for you” with a focus on quality ingredients, customer service, continuous innovation and community involvement. With more than 750 locations across Canada, the company is Canada’s pizza pioneer and a quick-service restaurant leader, operating two banners – Pizza Pizza and Pizza 73 – that deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Visit www.pizzapizza.ca and www.pizza73.com for more information.

About Alpine Ontario Alpin (AOA)
Alpine Ontario Alpin is the provincial governing body for the sport of alpine ski racing in Ontario. Alpine Ontario’s newly refined mission is to provide leadership and structure for high quality, sustainable and affordable programming and to communicate the competitive, recreational and lifestyle benefits of ski racing to the community. AOA represents four divisions, 44 member clubs and over 30,000 active athletes, coaches and officials (volunteers). AOA coordinates several successful programs across the province and continues to foster the development of “state of the art” ski-racing programs from the grass roots level to the elite level.

For more information contact:

Pizza Pizza:
Kathleen Stelmach
Torchia Communications
416-341-9929 x227
kathleen@torchiacom.com

Alpine Ontario Alpin (AOA):
Kristin Ellis
Interim Communications Manager
705-444-5111 x132
communications@alpineontario.ca

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